About
Me
Hello! I'm Caitlin Collins, a recent Public Relations graduate from Texas State University, with a passion for social media and digital marketing. My experience in social media and boosting digital engagement has been shaped by relevant coursework, creating content, and managing social media accounts.
​
During my time as the Social Media Manager at Wimberley Gardens, I helped the boutique plant store and landscaping company build their social media presence. I both created and curated relevant content across platforms like Canva, Instagram Reels, and TikTok. Through planning and execution, I showcased Wimberley Gardens' unique offerings.
​
In the role of Social Media Content Contributor at KTSW 89.9, Texas State University's radio station, I worked under and learned from a Social Media Director and assistant directors. I created and edited engaging video content for Instagram Reels and TikTok and created interactive posts for Instagram stories to enhance the station's online presence and create connections with our listeners.
​
Then, as the Social Media Director at KTSW 89.9, I stepped into a leadership role, managing a team of 20 volunteers. By creating and maintaining content calendars, establishing deadlines for content submission, and conducting regular weekly meetings for brainstorming and collaboration, I increased KTSW's Instagram following by over 800 followers in one year and ensured that our content resonated with our audience and met our station's goals.
​
Lastly, as Station Manager at KTSW 89.9, I lead a team of 11 executives, each overseeing different departments within the station. My responsibilities included managing and overseeing projects, maintaining and updating staff sheets, leading both executive and all-staff meetings, and collaborating closely with our General Manager and advisor to ensure the station's goals were successfully achieved.
​
With my educational foundation and hands-on experience, I'm excited to be immersed in the world of public relations and communications.